Many people misunderstand the differences between SEO and SEM. Some think they are entirely the same thing while others think they’ve nothing in common.
The truth is that both SEO and SEM are connected and they are different things. Both help you reach online customers and improve your brand awareness. Each does this in their own way.
We’ve already talked a lot about SEM in other articles. For those who’ve missed those, you should check out how Parallel Profits reveal how to dominate search engine marketing. For now, let’s look into the individuality of SEO and SEM, then make a comparison. Read on to learn how these two marketing tools differ!
What is SEO?
SEO, or search engine optimization, involves using organic means to drive traffic to your website over time. The idea is that you have your website optimized with keywords, strong content, and backlinks that search engines pick up on.
As your website ages, your optimization will grow stronger until you reach a high ranking on a SERP. (Search Engine Results Page) Reaching the first page of a SERP takes years of patience, but once you’re there, the rewards are incredible. Your online business will be set, and customers will roll in faster than you could ever imagine. The only trouble is how difficult it is to get there in the first place.
On-Page and Off-Page SEO
There are two sections to SEO. On-Page SEO is when you optimize your website with good content and plenty of authority links. Everything from having a subheading for every 300-word section to including your profession as a keyword in your content affects this section of SEO.
Off-Page SEO is how you really get things moving. Once your website is stable and optimized, you’ll need content outside of it that links back to you. You can accomplish this by posting on forums, starting a YouTube channel, guest posting, and many other ways. The more Off-Page SEO content you have, the stronger your position on the SERPs will become.
What is SEM?
SEM, or search engine marketing, involves using PPC (pay per click) methods to have yourself placed at the top of a SERP that fits one of your chosen keywords. You do not need to optimize your site to appear on the first page, though doing so would improve the number of people who choose to accept your services.
Every time someone clicks on your advertisement, you pay the search engine provider a small fee. The idea is that enough people purchase your product that your costs for the ad are made up and more.
Summary of Differences
These are the basic differences:
- SEM costs money while SEO is free
- SEM gives you new viewers quickly while SEO takes longer
- SEM’s results are temporary while SEO’s results are permanent once achieved
These are the key differences between SEM and SEO. Both of these marketing utilities have their uses, and both should be taken advantage of for all online businesses. For more information, take a look at this: www.neworganizing.com/parallel-profits-review-and-insights/